Specialist Support for Start-ups & SMEs
What you see here is only part of what I do. Whether it’s building a strategy, managing a one-off project, or driving long-term business objectives, I’ll bring the focus and expertise needed to deliver results. Let’s talk about how I can help your business succeed.
Social Media Strategy
For many start-ups and SMEs in the Defence and Security space, social media can feel like a double-edged sword, essential for visibility, yet risky if handled without care. I help businesses establish a professional, credible, and compliant presence on the platforms that matter.
From strategy through to content planning, I work with you to highlight your expertise, engage with stakeholders, and grow your brand’s authority — all while respecting sector sensitivities around security, regulation, and discretion. The result is a tailored approach that builds trust, attracts the right audience, and supports your long-term growth.
Brand Positioning
In the Defence and Security Sector, your brand is more than a logo — it’s your reputation. Start-ups and SMEs often have the innovation but struggle to articulate their value in a way that resonates with stakeholders, investors, and partners.
I work with you to define and position your brand so it communicates credibility, builds trust, and reflects the unique strengths of your business. From refining your value proposition to shaping your messaging, I’ll help you stand out in a competitive market and ensure your brand is remembered for the right reasons.
Event Management
For start-ups and SMEs, events can be a game-changing opportunity to build credibility, connect with decision-makers, and open doors to new business. But competing with larger, established players can be daunting. That’s where I come in.
I specialise in helping smaller companies make a big impact at Defence and Security events — from tabletop briefings to world-class exhibitions like DSEI in London and IDEX / NAVDEX in Abu Dhabi. I take care of the planning, project management, and delivery so you can focus on what matters most: showcasing your innovation and building the right relationships.
My approach is practical, cost-conscious, and designed to maximise ROI, ensuring every event delivers real results.
Digital Marketing Strategy
Defence and Security companies face a unique challenge: how to use digital channels effectively while protecting sensitive information and maintaining compliance. I help start-ups and SMEs navigate this space with confidence.
Together, we’ll design a digital marketing strategy that amplifies your brand without compromising security — whether through targeted campaigns, search visibility, or digital thought leadership. My focus is on cost-effective, measurable activity that delivers real business outcomes, helping you compete with larger players on a level playing field.
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